Pay Per Click Advertising

Pay-per-click advertising is the name given to a highly focused form of advertising where the advertiser only pays when a visitor to the website actually clicks on an ad. The visitor will be taken to the advertiser's promotional website where he or she may or may not go on to purchase the product being promoted. The best known pay-per-click program on the Internet is the Google AdWords program. These are the little ads you see on the right-hand side of a Google search results page. They can also be seen on many different and varied websites as AdSense ads, where the website publisher shares in the revenue that Google gets. Making money online through any pay-per-click program requires a certain amount of knowledge and preferably experience too. However, if you don't have the necessary experience, the situation can be overcome by going slow and easy to begin with so that any losses you may incur are small and manageable. One excellent resource on pay-per-click advertising can be found at Pay Per Click Universe. Pay Per Click Search Engines is another, and they have a page outlining the various bonus deals you can be offered for signing up to the various pay-per-click advertising sites. The free bonus money they will pay you can certainly add up. If you do this with every pay-per-click search engine that offers it, you could use pay-per-click advertising completely free for a while, using only the bonus money you get paid to sign up. Of course, the bonus sign up money won't last forever, but it could be enough for you to get your feet wet in pay-per-click advertising without any expense on your part. Webmaster Talk also have a pagethat represents over $1,000 worth of free clicks using the sign up bonuses from 65 pay-per-click search engine. Pay-per-click means that you bid on the click prices and roughly speaking, the person willing to pay the most for a single click will have their ad at the top of the list. This will be the ad that visitors will see first and will be the ad most likely clicked on first. In other words, if you are willing to pay enough you can guarantee that people will visit your web page and see your offer. The trick is to pay less in clicks than you make in profit. For example, if you have to pay for 75 clicks on average to make one sale, and each click costs you $1, but the sale only gives you a profit of $50, you will lose $25. If the clicks only cost you 50 cents each, however, you will make a profit of $12.50 for each sale, on average. Ideally, you will do better than that. The Google AdWords program has other factors in it that determine what you pay. They use a measure they call quality score. This takes into consideration things like the quality of the landing page, the rate of click-through, and other things too. The person whose ad is at the top may not be paying the most with AdWords.